If you've been around Olney Ranch for more than five minutes, you already know we're building this whole thing the real way. Raw land. Big dreams. A lot of learning as we go. And a whole lot of work done with our own two hands.
So it felt only right that we finally made it official.
Please welcome Vinnie, CEO of Olney Ranch.
Yes, hes a dog.
Yes, hes wildly unqualified.
And yes, he is the HAPPIEST BOY you've ever met.
What does a CEO even do around here?
In true homestead fashion, the job description is simple.
Vinnie's here to:
· Keep us honest about what we sell
· Make sure we stick to practical, quality goods we'd actually use ourselves
· Provide quality control via the highly scientific sniff test
· Remind us to take a breath, laugh a little, and enjoy the build
If you're picturing a dog with a clipboard, you're not wrong.
The truth about Olney Ranch
Olney Ranch is a homestead in progress, and the marketplace is part of how we fund it.
Every order supports the build. The water systems, the solar, the cabin work, the garden plans, the future animal setups, all of it.
Its just me and Matt out here doing the work and figuring it out as we go. Matt handles the technical and mechanical side. I handle the marketing, the shop, and the day to day homestead chaos.
And Vinnie?
Vinnie handles morale, and he's one heck of a mouser.
What CEO Approved actually means
When you see CEO Approved from us, it's not some fancy marketing label.
It means:
· We'd use it on our own homestead
· It feels solid and worth the money
· It fits the way we live, practical, simple, no junk
Were not here to sell you random stuff just to fill a catalog. Were building a marketplace that matches the values were trying to live by.
The CEOs first pick: our new Tallow Skin Care Set
Vinnies first official CEO Approved pick is our brand new Tallow Skin Care Set.
And honestly, the timing could not have been better because we just got a 5 star review on both included products (you can see the reviews on our website here: WEBSITE and click "reviews")
If your hands are dry, cracked, beat up from work, animals, land, life, all of it, this ones for you.
Shop the Tallow Skin Care Set Here: Tallow Skin Care Set
Stick around, this is going to be fun
You'll be seeing more of Vinnie around here.
Expect:
· CEO memos
· CEO Approved picks
· Behind the scenes homestead updates
· The occasional unpopular opinion from the executive team
If you want to say hi to the CEO, drop a comment or hit reply to any email and tell me what you're working on right now. Garden? Animals? Projects? Repairs? Just trying to keep up with life? Same.
Were really glad you're here.
Kristy
P.S. Vinnie asked me to add this: if you have snacks, he's available for consulting.
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